bullyxtreme Chapter 122 The power of capital
Chapter 122 The power of capital
Yelu Ruan gasped as he looked at the account book on the desk.
It contains the income and expenditure flow of the Song Liao Supermarket business district one month after its opening. He is the major shareholder of the Song Liao Supermarket, holding 30% of the shares. Cheng Yu also holds 30%. The other 30% is distributed to powerful figures of the Su and Yelu families of the Liao Kingdom, and 10% is given to Song officials such as Li Yunze.
In this short month, after deducting all costs, his personal dividend has reached more than one million taels. You have to know that the annual tribute from the Song Dynasty is only 300,000 taels, and a lot of this 300,000 taels has to be distributed.
In the past month, in addition to the royal family and nobles of Liao, ministers and officials have been spending money here, and leaders of various tribes have also rushed here after hearing the news.
When they entered the supermarket, they were all stunned with astonishment.
The place where you can buy food and rice is even more luxurious than the emperor's palace. And this is not just ordinary luxury, it is an unimaginable luxury.
They were so nervous that they didn't know where to put their hands and feet.
Looking at these various kinds of goods piled up like small mountains, they felt for the first time how poor they were.
Under the guidance of the shopping guides, these leaders applied for membership cards and started shopping.
Of course, very few people can apply for gold and silver cards, most of them are bronze cards or ordinary cards.
When they returned to their tribe with the goods they bought from the supermarket, it immediately caused quite a stir.
……
After Yelu Ruan finished reading the account book, he suddenly felt a chill down his spine.
Cheng Yu's ability to make money like a whale made him feel very scary.
Thinking hard!
These Liao nobles and tribal leaders had spent almost all of their wealth accumulated over many years in just one month.
Some of them bought houses here and never want to go back.
Because life here is so comfortable, with everything from food, drink, entertainment, clothing, food, housing and transportation available. How can it be compared to those poor tents in the past?
But what if you can see all this?
Is it possible to stop it?
No one would agree to it, especially the shareholders. Since I am also a shareholder, I would be reluctant to give up such huge benefits.
That’s it! That’s it!
Since the Song and Liao signed the alliance, the two countries have rarely fought.
These nobles have long developed a habit of living a life of comfort, luxury and debauchery, and now they are just changing their ways.
And now you can get such huge benefits, why not do it?
Yelu Ruan was happy to see the nobles making money, but he knew very well that this kind of comfortable and luxurious atmosphere must not spread to the army.
Otherwise, it is difficult to go from extravagance to frugality.
If the army also develops this kind of atmosphere, it will have no combat effectiveness.
So he immediately issued an order that all military officers and soldiers were not allowed to enter the Liaosong Supermarket business district to shop.
When Cheng Yu heard the imperial decree, he just smiled and thought to himself that he had underestimated human nature.
Don’t worry about scarcity, but worry about inequality!
It is human nature to like leisure and hate work. The more you forbid it, the more curious people will be.
When they discover that there is such a paradise-like place but they are not even qualified to take a look at it, they will feel unbalanced over time, and then it will not be something that an imperial decree can stop.
However, Yelu Ruan was a wise monarch. Although he strictly prohibited the army from entering, he encouraged herdsmen to go, especially those who had a lot of wool stored at home.
He sent people to every tribe on the grassland, telling the herders that they could exchange their wool for a lot of money as long as they sent it to Xiongzhou, because there was a large wool trading area there.
He really wanted to know why Cheng Yu spent so much money to buy so much wool?
But his instinct told him that this man would not do business at a loss. He now felt a little regretful that he should have doubled the price of wool.
……
……
A few miles away from Song Liao Supermarket, on an open field, there was a large sign that read "Song Liao Wool Trading Area". A group of herdsmen were carrying bags of wool and surrounding a few managers who were weighing them.
They all came here after receiving the news.
At first, they didn't believe that pie would fall from the sky. Until some people exchanged the money from selling wool for a large bag of food, the whole tribe was excited!
Here, a pound of good wool can be sold for 68 wen, and inferior wool can be sold for 50 wen.
The herdsman Haleru had thirty catties of fine wool, filling two large bags, and sold them for two thousand and forty coins, which was two taels of silver.
Two taels of silver was a huge sum of money for ordinary herdsmen. Haleru was so excited that his face turned red.
When he took the transaction receipt to get the money, the manager in the big room handed him some strange papers and told him that this was the money.
Halleru was dumbfounded.
Is this what money is like?
Money is obviously made of copper or silver, but this is clearly paper!
He said to the steward, this is not money,
But the steward said, this is the money, this is the only kind of money here,
Halleru was angry.
He grabbed the manager by the collar and told him he was cheating. This was not money but paper. The manager got angry and called him a country bumpkin with no knowledge. This was the kind of money that was used here.
The two of them started arguing and were about to fight when someone came over and separated them.
Some experienced herdsmen told Haleru that the money here is like this, and he can buy things at the market over there with the money.
Haleru half-believed and half-doubted and followed the direction they pointed.
After he rode a few miles, he was deeply shocked by everything in front of him!
He had never seen so many houses, so large.
These houses were at least two meters high, one next to the other with no end in sight, and a wide road in between, wide enough for a dozen horses to run side by side.
These roads were very hard, the entire road seemed to be made of stone slabs, and the horses made a thudding sound when they ran on them.
He got off the horse and walked along the street, looking around.
It turned out that those big houses were all shops, some selling food, some selling cloth and clothing, some selling grain, some teahouses and taverns...
Haleru had never known that there could be so many people. On the grassland, they sometimes rode their horses for half a day without seeing a single person. But here, people were so crowded that even leading a horse had to be careful to avoid them.
Of course he didn't know that nowadays, most of the population of Yanyun area was concentrated here.
Radiating from Xiongzhou, many people from Mozhou, Yingzhou, Zhuozhou, and Youzhou came here to make a living.
The Yanyun area was a place where the Song and Liao peoples lived together. After Emperor Shi Jingtang ceded the Sixteen Prefectures of Yanyun, the Song people here became Liao people.
Since ancient times, Yanyun has been full of sad songs!
These two words of tragedy are written with the blood and tears of so many people!
Ever since Cheng's Industry started building a business district here, more and more people have come here.
We are working on infrastructure here every day.
Paving roads, digging mud, building houses, people are needed every day. As long as you are not a jerk, you can basically find a job here, and if you have a job, you can have a meal.
If you can't do manual labor, you can still sell things here. There are many people here, and you can sell anything.
Cheng's Industry also specially set aside several areas for small vendors to sell agricultural and sideline products or needlework, shoes and socks made by the wives at home, or food and so on.
These areas charge a management fee of ten cents per month. Due to the low cost, these markets are very popular and many people can earn a living here.
Haleru is now visiting a street market called [East District Bazaar].
The stalls on the ground were filled with all kinds of goods, and there was a lot of noise inside, with people bargaining, chatting, and selecting goods...
He walked and stopped, looking around,
Finally, he stopped at a stall selling grain. He felt that nothing was more important than grain.
The food sold at this stall is not rice, corn, wheat, or sorghum, but various kinds of fine flour.
The boss said that these noodles are much more delicious than ordinary grains, including potato flour, sweet potato flour, rice flour, corn flour and so on.
Cook the noodles and add some beef, mutton and chili peppers. It is not only delicious but also can dispel cold. Cornmeal can be used to make corn pot heads and corn pancakes, which are very convenient to eat when herding sheep and horses.
When Halleru heard this, he thought it was great!
After asking about the price, he found out that it was cheaper than rice and wheat. He took out a few wool banknotes and asked the boss a little nervously whether he would accept this kind of money.
The boss took one look and said, "Yes, of course I will. Copper and silver coins don't work here. Only this kind of money can be used."
When Halleru heard this, he finally let go of the worry in his heart and smiled widely.
Finally, he used the two taels of paper money to buy several large bags of flour, a bag of cornmeal, and some chili spices. He used the remaining money to buy a fashionable face towel and some insoles for his wife.
Every day, countless Liao herdsmen like Haleru came to this new Song-Liao business circle and were immediately attracted by the prosperity here.
In order to create a huge siphon effect in this business district, Cheng's Industry continuously injects funds into it like an upstream reservoir.
Because Cheng Yu had a grand plan in his mind, a plan that would affect the fate of the Song Dynasty for a hundred years!