Chapter 219 The Great Unjust Child Comes Knocking
Chapter 219 The Great Unjust Child Comes Knocking
He revised this page many times, after all, his neighbor Honor stole his design and released a budget phone ahead of schedule.
They were just followers.
The first goal is to get more people using smartphones.
The second one is: Let Chinese people use smartphones?
The third approach is the current plan: to make smartphones available to everyone.
As he looked at the words, he recalled the scene in 2007 when he first saw the iPhone in a coffee shop in Kyoto.
He knew then that the mobile phone industry was about to change drastically.
In just four short years, tremendous changes have taken place, but not because of fruit, but because of a company called Transsion.
This company kept stealing his plans, which created a mental block in him.
I remember at the launch events for Honor and Han Ying, many people in the audience were shouting "Huawei is a conscientious company!" and "Transsion is a conscientious company!"
He felt a pang of sadness, but he believed that sooner or later, that voice would only change to: "A conscience among rice farmers?"
Because he believes that rice's internet solution is another way.
Success is possible.
On October 20th, the rice company issued a second message.
The first-generation Redmi was equipped with an upgraded version of the Mtk6573, the Mtk6574 single-core processor.
With even more ferocious performance, it's a new god-tier product under 100 yuan.
As for the configurations that weren't released, it proves to some extent that Lin Bin won, and Lei Jun ultimately chose to compromise.
But the fans in the comments section didn't know that they only saw 6574...
Some experts in the comments section started making predictions.
Rice Noodles is not a Rice Fan: "I originally thought that Honor was already quite conscientious, using the MTK6573, but now it seems... in terms of cost-effectiveness, we still have to look to Xiaomi."
However, a word of caution: MediaTek is notorious for its ability to suck up toothpaste, so please be careful.
But this statement did not stop the revelry. After all, how could an upgraded version of a popular processor possibly suck up toothpaste?
"Has Lei Jun gone mad?"
"Losing money on every unit sold? What kind of operation is this?"
"You don't understand internet thinking? We Mi Fans are just too lucky!"
Lei Jun just smiled when he saw those comments.
Losing money?
it is true.
He's only losing a few dollars per unit now, but he's betting that Redmi can sell 1000 million, 2000 million, or 3000 million units.
Once the volume increases, the cost will decrease, and then we can make a profit.
This is a classic internet strategy. First, acquire users by offering free services or operating at a loss, then use economies of scale to reduce costs, and finally make money through value-added services and the ecosystem.
The problem is that no one in the mobile phone industry has tried this approach before.
Lei Jun knew he was gambling, but he also knew that if he didn't gamble, he would have nothing.
On October 23, five days before the Redmi launch event, the company achieved two milestones.
The company's Weibo followers have exceeded 500 million, and Redmi's Baidu Index has surpassed that of the Enjoy series.
Meanwhile, shipments from that region have fallen by 15% since the official announcement of the rice deal, proving that Lei Jun is still very capable.
One piece of news directly caused a competitor's sales to drop by 15%, and he asked who else could do that.
Meanwhile, the pre-order data for the first Redmi phone priced at 9.9 yuan has exceeded 3.5 million... bringing some cash flow to the rice company.
What he cares about most is October 28th, the day of the rice company's press conference. We'll know how much the initial sales figures will be then.
…………
Just as Lei Jun was daydreaming.
Guangzhou, Transmit Panel.
Standing in the workshop, looking at the screens on the assembly line, Chen Mingyong suddenly remembered what happened last year.
At that time, he was working as an engineer at a panel factory in Taiwan.
My daily work consists of staring blankly at the yield rate report.
At that time, Taiwan's panel industry was already in decline, and South Korea used price wars to make them breathless.
Sansang's OLED screens sell for $50 each, but only cost $30 to produce. They use the same materials, but their cost is $55, and they're losing money selling them at the same price.
This forced him, who was originally the chief engineer of R&D, to go to the production line to supervise the yield rate.
Otherwise, you'll be fired!
Until one day, he received a phone call.
"Mr. Chen, I am Su Qin, the HR manager of Transsion Holdings. We would like to invite you to come to the mainland to build an advanced OLED screen factory."
He initially thought it was a scam.
He had indeed heard of Transsion Technology; it was a well-known mobile phone company that sold phones in Africa.
But how could a company that focuses on volume possibly have the money to build a screen factory? This is a capital-intensive industry that requires investments of tens of billions of dollars.
But he couldn't refuse the conditions Su Qin offered.
Triple salary, a house in Guangzhou, help to solve the whole family's problems, and project stock options.
He was tricked into coming.
After arriving, I realized it was a trap, a huge trap.
The factory is to be built in the development zone. The land has just been approved, and the surrounding area is all wasteland.
The equipment had to be imported from South Korea, and the process was delayed for quite some time.
The entire technical team was new, and they had to learn even the most basic technical debates from scratch.
Fortunately, the availability of comprehensive technical documentation gave him a glimmer of hope.
The OLED industry was once absolutely monopolized by three companies, but now...
"President Chen, President Chen."
One of the team's engineers quickly ran over, holding a report in his hand.
"The yield rate report is out: 87.3%, which is 2% higher than last month."
Chen Mingyong took the report, glanced at it, and a slight smile appeared on his lips.
87%?
Three years ago, he wouldn't have dared to even imagine such a number.
Sansang's OLED yield rate is around 85%, while other less well-known companies have even lower yield rates. Transsion's 87% yield rate is already the highest in the world.
In terms of cost, they are 25% lower than Sanwei. Who can they complain to about that?
From this moment forward, the Transsion Panel has officially surpassed the Sansang.
"Mr. Chen, is Mr. Shen on the phone?"
Chen Mingyong took the phone and proudly reported the results to Shen Fei:
"The boss?"
"The yield rate is 87%?" The voice on the other end of the phone preemptively asked, Shen Fei's voice filled with laughter and blessings.
"You saw it?" Chen Mingyong scratched his head sheepishly. "I was just about to mention the report we just released."
"Haha, the screen panel is a major contributor to our entire team, so I definitely need to pay close attention to it."
Chen Mingyong felt a lump in his throat but remained silent.
"You did a great job, your bonuses should have arrived by now, right?"
Chen Mingyong nodded subconsciously. They had already started calculating revenue sharing the moment the project began offering takeout.
Not much! Only 0.5%, but the quantity is large...
"By the way, make some preparations for the second phase of the production line."
This afternoon, a major traitor is going to investigate; they might need to discuss this matter.
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