Reborn in 2014, getting rich from the World Cup

Chapter 660 The power of capital

8 month 1 number.

Shanyin has been online for exactly one month.

Yang Zheng has just arrived at the company.

Zhou Wei came to his office and put a stack of documents on his desk.

Yang Zheng took it and started reading.

A Shanyin account report for July.

Seeing him, he couldn't help but raise his eyebrows.

Total expenditure: 5.82 million.

This is more than 5 million more than the expected 8000 million.

At this rate of burning money, the 30 billion yuan in funds will not last more than half a year.

The effect is certainly very good.

6286.7 million, this is the number of registered users of Shanyin one month after its launch.

The average number of daily active users is over 3600 million.

This alone is not enough to demonstrate Yang Zheng's development strategy of prioritizing content.

But if you compare it with the data of Block Hand, you will know.

As of June this year, the number of registered users of Kuaishou exceeded 6 million.

There are more than 4200 million daily active users.

After raising funds last month, receiving a full 1.6 million US dollars and launching various activities.

In less than a month, the number of users grew to 1.52 million.

It is no less than the growth of the new software Flash Sound.

However, the number of daily active users only grew to more than 5600 million.

The increase is only more than 1400 million.

Far lower than the 3600 million of Flash Audio.

Obviously, there are a lot of "zombie users".

Huoduoduo also has this problem.

This is the disadvantage of using activities such as "red envelope cash back" to attract users.

Many people register accounts just to complete the task of attracting new customers.

This also leads to the data of "total number of registered users" being increasingly ignored in the future.

Only the data of daily and monthly active users are recognized by capital.

The activity level of Flash Sound is 57%, while that of Block Hand is 36%.

This undoubtedly proves the correctness of Yang Zheng's development strategy of focusing on content first.

Shanyin can get all the detailed data of the block.

Similarly, Block Hand can of course also get the data of Flash Sound.

and so……

"There's another big move over there."

When Yang Zheng had almost finished reading the information, Zhou Wei spoke as if she had sensed something:

"They plan to invite a large number of celebrities to join, with an invitation list of over a hundred people, including many top-tier and super-A-list stars."

Yang Zheng couldn't help but smile when he heard that.

This was a scene he had been looking forward to for a long time.

2014 is known as the first year of the traffic era.

Popular variety shows such as costume idol dramas, The Returning Four, Running Man, and Go Fighting.

All of these emerged and supported the era of traffic.

Let the influence of celebrity artists reach its peak.

It also ushered in an era of universal entertainment.

In its past life, Douyin only appeared in the public eye thanks to the promotion of some celebrity artists.

Leveraging the influence of celebrities to promote products is undoubtedly the fastest way to develop the short video market.

So Yang Zheng wanted to see Blockbuster take this step.

"We'll follow suit, but we don't have to compete with the blockbusters. We'll just invite those they didn't invite."

Yang Zheng spoke.

He doesn't want to drive up prices.

It is expensive to invite those celebrities now, and it is their golden age to make money.

Anyway, his current goal is just to develop the short video market with Kuaishou.

It's not about pressing one end of your hand.

How do you say that?

The first ones to win are paper.

Zhou Wei also knew his development strategy, so she didn't say anything more. After nodding in response, she turned and left.

……

in the afternoon.

Yang Zheng was discussing a short video shooting plan with Yang Jun in the office.

Zhou Wei came over with a document:

"We plan to invite celebrities. Please take a look at the list and see if there are any problems."

Yang Zheng waved his hand and was about to say "Whatever".

But suddenly I thought of something.

He took the list and glanced at it, and the vague ideas in his mind gradually became clear.

What he and Yang Jun were discussing was how to shoot a short video that could "break the circle."

Of course, more is better.

Yang Zheng had a lot of jokes in his mind that were big enough to break the circle.

But the "meme" thing is very random.

Sometimes, even a single word from an ordinary person can spark heated discussion and spread across the entire internet.

Sometimes, things that capital has carefully prepared and promoted with all its might fail to make any waves.

So Yang Zheng couldn’t figure out for a while how to shoot a short video that would definitely break the circle.

But now he thought of it.

If content is not enough, fame will make up for it.

No need to deal with complicated things.

Create a simple challenge.

Then invite all those stars to shoot a video and send it out.

As long as the challenge content is not too lame or boring.

That will definitely cause a "national challenge".

Yang Zheng increasingly felt what the "power of capital" meant.

It saves a lot of brainpower.

After he expressed his thoughts.

Yang Jun fully agreed.

Zhou Wei hesitated and said, "If we ask them to shoot a challenge video again, it will probably cost a lot more money."

Yang Zheng shook his head. "Not as much as you think. The mainstream stars have all been invited over by the blockbuster. Most of the ones we invited are second- and third-tier, out-of-date stars. They need more money than you think."

There is no bottom line either.

He had witnessed all of this with his own eyes.

Zhou Wei received the order and went out to do the work.

Yang Zheng continued to discuss with Yang Jun.

Be it one, two, or three.

In short, just having a large number of short videos that break the circle is definitely far from enough for the development of a platform.

There must be a steady stream of short videos that can break the circle.

Only then can we truly achieve the effect of "sweeping the entire network".

So besides this.

Yang Zheng also discussed with Yang Jun how to teach netizens how to shoot short videos.

Only with a steady output of high-quality short videos can Shanyin's competitiveness be continuously improved.

"So, did I shoot these tutorials with my own face?"

Yang Jun asked.

Seeing his eager expression, Yang Zheng said unhappily:

"If you want to take pictures yourself, take them yourself. I'm not stopping you."

Yang Jun smiled embarrassedly, then looked at him again with a hesitant expression:

"actually……"

He pursed his lips before finishing his words:

"I think it would be best if you were on camera yourself."

"With your looks, status, and aura, you could definitely endorse Shanyin yourself, and the effect would be absolutely explosive!"

The 19-year-old billionaire is a self-made man.

She is also very beautiful.

He also founded three now quite influential Internet companies.

Indeed, if Yang Zheng himself were to appear on camera for promotion, it would definitely set the Internet on fire in an instant.

The promotion costs saved for Shanyin are at least in the nine figures.

But Yang Zheng just glanced at Yang Jun and said, "Get lost."

Yang Jun shrugged, stood up and went out.

Regarding this cousin who made him earn a million dollars a year and managed hundreds of people.

What kind of temper could he have?

When he reached the door, he just said to Yang Zheng:

"Mr. Yang, please think about it."

Yang Zheng was naturally too lazy to pay attention to him.

Even when he appeared on regular satellite TV news, he was required to censor his footage.

How can one become an Internet celebrity?

If possible, he doesn't want to be exposed to the public in his life.

There's no way, he can obey the law, but he can't obey morality...

Therefore, he can only quietly be a free and easy capitalist behind the scenes.

Otherwise, many things cannot be done.