Reborn in 2014, getting rich from the World Cup

Chapter 282 From now on you will be the CEO of Huoduoduo!

Xiao Guang said he was here to look for a job.

This incident was obviously beyond Yang Zheng's expectations.

But if you think about it carefully, it actually makes sense.

Because Penguin’s e-commerce division was sold to Jindong in a package.

As the CEO of Penguin E-Commerce, Xiao Guang's situation will undoubtedly become extremely embarrassing.

He is a veteran of Penguin and one of its founders.

He has a high status among penguins.

Otherwise, he would not have been entrusted with the responsibility of managing e-commerce, the biggest cake in the Internet field.

The higher his previous status, the more embarrassing his current situation.

He was like a general who had lost a battle, even to the point of having his city and territory taken away, with all his soldiers killed or wounded, and was left alone to return to the court.

Perhaps because of their previous relationship with him and his previous achievements, all the civil and military officials in the court would not say anything on the surface.

But what you think in your heart is what you say behind your back.

That’s really hard to say.

Similarly, the imperial court would also be troubled by how to deal with him.

The final result is most likely to be a cold reception.

Naturally, Xiao Guang could think of all these.

So for him, resigning on his own initiative and leaving Penguin can be said to be the most decent way to exit.

And the reason why he came to Zhengrong Media.

This is not difficult to understand.

The current landscape of the domestic e-commerce sector.

Taohuo is the dominant player, occupying nearly 60% of the market share.

Penguin's e-commerce business can be said to have failed due to the suppression of online shopping.

So it was naturally impossible for Xiao Guang to buy the goods.

Then, Jindong followed closely behind and had a market share of about 20%.

But Jin Dong can be said to be the person who directly harmed Xiao Guang.

Of course, he couldn't go to Jindong.

As for other platforms, they are basically vertical e-commerce platforms, which means they only specialize in a specific category of goods.

This model is obviously difficult to expand.

So if that were the case, Xiao Guang would probably just withdraw from the e-commerce field.

But the reality is not so.

Zhengrong Media has emerged as a new force!

Although Zhengrong Media is not an e-commerce platform.

But Zhengrong Media’s live e-commerce model is very promising!

In Xiao Guang’s opinion, there is great potential in developing an e-commerce platform using this model!

So he took the initiative to contact Zhengrong Media.

Penguin’s ambition for e-commerce has died down.

But his ambition, or rather his unwillingness, has not been extinguished!

And this is exactly what Yang Zheng wants!

What resources does Yang Zheng need from Penguin?

Technology, talents, and promotion channels.

Although the promotion channels are of paramount importance.

But promotion channels can be purchased directly with money!

Just like Pinxixi, which will be launched next year.

With hundreds of billions of subsidies coming in at every turn, how could there be no promotion channels?

As for the first two items, technology and talent, these cannot be bought simply with money.

Because when you don't know much about the business, you really can't tell what kind of technology or talent you're buying.

then.

Cooperate directly with giants like Penguin.

That's like trying to get the skin of a tiger.

But now.

The CEO of Penguin E-Commerce came to invest because he said he was the former CEO.

There is no doubt that there is a guarantee in terms of technology and talent.

You don't have to take the risk of cooperating with Penguin directly.

But of course it is impossible not to cooperate.

There is no WeChat, a social software for all people.

It is difficult, or even impossible, to build an e-commerce platform that can compete with Taohuo.

But starting to cooperate directly from the beginning of planning and cooperating after you have grown to a certain scale are definitely two completely different concepts.

The former means that Yang Zheng can probably only be a "planner".

As for the latter, Penguin is just one of the investors.

Yang Zheng brainstormed a lot of content, but the reality did not last long.

He smiled and said, "Mr. Xiao, you're really too modest when you say you're looking for a job. If you're interested in joining Zhengrong Media, I'll even give you my position as general manager."

After saying that, he paused for a moment and said, "I just don't know what Mr. Xiao's own intentions are?"

"Mr. Yang, you're welcome."

After Xiao Guang replied, he asked instead, "I wonder what Mr. Yang thinks about the e-commerce sector? What is the future development direction of Zhengrong Media?"

When Yang Zheng heard his words, he knew that he had indeed come with ambition and unwillingness!

"Zhengrong Media is definitely positioned as an MCN agency, focusing on incubating internet celebrities, business promotion, and live streaming sales."

Yang Zheng finished speaking.

Xiao Guang said with a hint of disappointment: "Is that all?"

Yang Zheng smiled lightly: "Zhengrong Media is just like this, but I personally have some other ideas."

"Oh?"

Xiao Guang was shocked: "Mr. Yang, can you tell me more about it?"

Yang Zheng didn't answer but asked, "Mr. Xiao, maybe you can tell me your thoughts first."

He is definitely going to decide on Xiao Guang.

But after coming here, how to arrange it will of course depend on Xiao Guang’s own ability.

Xiao Guang naturally understood that he meant to test him.

He paused for a moment and said, "My idea is that we can directly build an e-commerce platform based on the live streaming e-commerce model."

"Well, then what?"

Yang Zheng responded and asked.

Xiao Guang continued, "The live streaming industry is booming now, and all major live streaming platforms have a considerable number of users. I think we can start with an entertainment live streaming platform to attract users, and then gradually shift to e-commerce."

He paused and said, "Then there are short video platforms. I think short video platforms can be combined with live streaming platforms."

Upon hearing his first thought.

Yang Zheng was a little disappointed.

The idea is to first create an entertainment live streaming platform to attract users and then switch to e-commerce.

This is how the Douyin Mall will be built in the future.

But the question is, how can users be attracted so easily?

Moreover, entertainment live streaming is not a very large market and has a very limited user base.

Furthermore, the live broadcast function has been turned on on the Taohuo side.

By the time users were attracted by entertainment live streaming, the market had already been completely occupied by the payment side.

Then it will be another life-and-death battle.

Of course, this is not a viable option.

but.

His second idea made Yang Zheng feel enlightened.

And combined with his first idea.

That basically copied the path taken by Douyin!

It’s not surprising that Yang Zheng, a reborn person, can think of these things.

But Xiao Guangke thought and planned it all based on his own vision, experience, and keenness to the market!

This is not easy.

After all, it is 2014.

Let alone short videos, even live streaming wasn’t popular yet.

"Very good, from now on you will be the CEO of Huoduoduo!"

Yang Zheng made the decision directly.

Huoduoduo was the name he planned to give to the e-commerce platform.

And you can tell from the name.

He still plans to follow Pinxixi's path.

However, he has no intention of giving up on the field of short videos and live streaming.

Either don’t do it, or finish it!