Chapter 256 Gambling Agreement
Chapter 256 Gambling Agreement
Changhe Group's total sales in 2013 were over 4600 million.
Among them, the sales of the brand "La De Shuang" is about 3000 million.
The betting conditions proposed by Yang Zheng and He Jianming are:
Zhengrong Media is promoting online sales of "La De Shuang", with the deadline being December 2014, 12.
If sales are lower than 3000 million, Zhengrong Media will compensate Changhe Group accordingly.
For sales between 3000 million and 6000 million, Zhengrong Media will not take a penny;
When sales exceed 6000 million, He Jianming will transfer 10% of his shares to Yang Zheng, and for every additional 3000 million in sales, he will transfer an additional 10% of his shares.
After listening to Yang Zheng’s conditions.
He Jianming laughed in his heart.
He laughed at Yang Zheng, saying that he was too young and too confident.
Fifty cents, one dollar, or three or five dollars a pack for spicy strips.
If you want to achieve sales of 6000 million, how much sales volume is needed?
and.
Today is January 10th.
By December 12st, there are only a little over two months left.
No matter how developed the Internet is or how powerful Zhengrong Media is.
How could he sell out the same amount he had sold in the previous two years in just two months?
He couldn't find any point where he could lose.
If he doesn't even dare to accept this kind of free bet, then he has too little confidence in himself.
It can even be said that it negates one's own decades of struggle.
Of course he couldn't deny himself.
So he accepted the bet.
After the cooperation model was determined.
The two discussed and added some details.
Yang Zheng’s main task was to ensure that Zhengrong Media would have control over the production rights of La De Shuang during this period.
Otherwise, his sales here are booming.
He Jianming saw that the situation was not good, so he said that the production capacity could not keep up and there were problems with production.
That would be really fucked up.
Therefore, he added a clear clause in the contract: if any problems arise in the production that Changhe Group is responsible for, it will be regarded as a breach of contract by Changhe Group.
The penalty for breach of contract is 5000 million.
However, the agreed liquidated damages and the actual compensation are often different.
When the court makes a judgment, it will take many factors into consideration.
In any case, the actual liquidated damages are generally not as high as the agreed liquidated damages.
So Yang Zheng will send someone to keep an eye on it.
If He Jianming really dares to do something tricky, don't blame him for doing some unconventional operations.
And the same.
He Jianming also had one thing he was worried about: the sales price.
What if Yang Zheng really sold at a loss?
Then sales could really go through the roof.
So he also added a clause to the contract: the gross profit margin of the final sales cannot be lower than 30%, otherwise the agreement contract will automatically become invalid.
He originally thought of 50%.
But of course Yang Zheng couldn't accept it.
A gross profit margin of 50% is basically the profit margin of the snack food manufacturers themselves.
That is the profit margin from production price to wholesale price.
So He Jianming rejected the first plan proposed by Yang Zheng without even thinking about it.
Because he gave up 50% of his sales, he no longer had any profit margin.
But in fact, it is certainly impossible for Yang Zheng to sell at the wholesale price.
The cost is 3 cents, the factory price is 5 cents, the wholesale price is 1 cents, and the retail price is at least yuan.
If he sells it for 5 cents, it will be a huge benefit for consumers.
In fact, this is also one of the reasons why live streaming e-commerce has become popular so quickly.
Except for those big brands that are hard to beat.
The products of small manufacturers save the profits of countless heavy distributors.
You can really sell it very cheaply in the live broadcast room and still maintain a good profit.
The reason why live streaming e-commerce did not become popular forever was that it encountered rectification.
In addition to some people in the industry who are greedy and do all kinds of weird things.
There is also a reason to protect the interests of offline channel dealers.
And it is precisely because of this profit margin.
Only then did Yang Zheng dare to propose the second buyout model.
Under this model, he can also make huge profits.
But He Jianming did not agree.
Then naturally we can't blame him for using his killer move.
If it were any other category, he might not be so confident.
But casual snacks simply don’t match the current Zhengrong Media.
For those grumpy guys who love watching live game broadcasts, you may not be willing to spend money on other things, but can’t you afford spicy strips at 5 cents or 1 yuan?
Don’t forget how the “pioneer of live gaming sales” made his fortune.
It is the meat floss cake that is sold as a casual snack.
but.
Although Yang Zheng was confident that he could win the bet even if he gave up 50% of the gross profit margin.
But his goal is not just 10% of Changhe Group's shares.
Changhe Group is valued at only 10 to million yuan, so % is only to million yuan.
Although he didn't go so far as to say that he looked down on it, he certainly didn't value it.
So he lowered his profit margin in an attempt to achieve higher sales and obtain more shares in Changhe Group.
Everything is agreed.
After Yang Zheng and He Jianming signed the contract.
Both of them laughed happily.
It depends on who can celebrate the New Year with a smile.
……
in the afternoon.
Yang Zheng took Shen Yixin, business manager Zhang Na, and several operations staff to the Changhe Group's factory.
Shen Yixin is his secretary. If he goes out on official business, of course she will follow him wherever he goes.
Zhang Na was brought along because Yang Zheng planned to have her stay at Changhe Group as a "supervisor".
Zhang Na is one of the first few veterans of Zhengrong Media. She has excellent diplomatic skills and is trustworthy.
Bringing a few operations people with you means that they will learn how to select products.
Yang Zheng came to Changhe Group’s factory in person, mainly for the purpose of selecting products.
Second words.
Although spicy strips are considered junk food.
But it can’t be really “junk” either.
Food safety still needs to be taken seriously.
So he also had a purpose in coming to inspect.
That’s right, Yang Zheng is ready to take action personally again this time.
First of all, the company’s three current operations managers all have tasks to do.
Wang Yifei is in charge of the Yingbei Mengbao project, and Li Mingyuan is in charge of the Qingyan project.
There is also a second group supervisor named Yan Hao, who is still busy with Liu Ruitao's live broadcast at the entertainment venue.
Secondly, this sales volume is very critical, and he is not confident in handing it over to others.
Yang Zheng will be able to hear about Changhe Group in the future.
There definitely weren't any major problems.
The factory's hygiene is pretty good.
There is no problem with the raw materials.
Junk food is not really produced as "junk".
Yang Zheng looked at the factory where everything was in perfect order, thought for a moment, then took out his cell phone to take pictures.
Showcase the source factory, or even live stream the products directly from the factory.
It will not be uncommon in the future.
This is called showing trust endorsement and enhancing the audience's trust.
While filming, Yang Zheng also explained it to several operators.
He Jianming, who witnessed the situation, made another assessment in his mind: He is not the kind of good-for-nothing who knows nothing, he is just a little young and frivolous.
It won't be long before he knows who is crazy.
In this new era of rapid development.
Decades of successful experience are often the root cause of failure.
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