bullyxtreme Chapter 507 Traffic Drainage Strategy: Free is the most expensive
Chapter 507 Traffic Drainage Strategy: Free is the most expensive
"Mr. Xu, at present, the actual usable area of our Building A is less than half, and many areas are not used. We have almost recruited all the investors we can, but we still..."
The person in charge looked at Xu Huasheng and said directly, Xingda Plaza is too big, and the person in charge doesn't understand why such a large shopping mall is built. It is really a waste to have so much space empty. Not to mention all of them have been used, not even one of the four main shopping malls has been used.
Not only did he not understand, but many people working on the project also did not understand that from a business perspective, waste is the biggest failed investment. After a shopping mall is built, if there are a lot of empty spaces, it is a complete failure.
From this perspective, the Star Plaza project is undoubtedly very wasteful. You must know that Xingda Plaza covers an area of up to 1500 acres. Even the main area of a single building is about 375 acres. When converted into square meters, it is 25 square meters. The four-story commercial area adds up to 100 million square meters.
With such a large area, many residential areas in China are not this large. Such a big shopping mall is such a waste. How can there be such a large shopping mall construction? This shopping mall can easily accommodate hundreds of thousands or even millions of people shopping here.
Looking at the worried expression of the person in charge, Xu Huasheng smiled without any worries.
"Well, let me give you an idea. Find a place in the unrented area of our shopping mall and build a large free children's playground. The projects don't need too many, but they should be suitable for children. For example, you can get some sand, A large artificial beach, you can also build a swimming pool so that children can swim here, or do some rock climbing, promote wooden horses, building block world, slides and so on..."
In the mall, Xu Huasheng gave advice to the person in charge while walking.
The method is very simple. Create a free children's amusement park in an unrented area. The area is larger and the things to play don't need to be too complicated, but safety must be ensured.
In addition to building an amusement park, there is also a free library where adults and children can read books for free.
Let’s build a free open-air cinema where some old movies can be played for free. Especially for children, just find some good cartoons, whether they are movies or TV series, and play them directly here.
"Sometimes free things are the most expensive. When the children come, the parents must come. When the whole family is here, do they need a meal when they are tired from playing? When the children are playing, the parents have nothing to do, right? I want to go shopping to pass the time. I don’t ask them to buy something every time they come. It’s worth it once they come here every ten times. And once these people form the habit of coming here, this will be their main place of consumption in the future. …”
Xu Huasheng's method made the person in charge's eyes light up. Thinking about it carefully, this is indeed a good idea.
Xu Huasheng didn't say anything else. In fact, Xu Huasheng's plan was ten or twenty years later. By that time, the population of Shenzhen City will be much larger than it is now, and the consumption power of Shenzhen people will also be much higher than it is now.
At that time, this mall will truly explode its consumption potential. With the development of Shenzhen's economy, land prices in Shenzhen are becoming more and more expensive, and construction costs and labor costs will also increase rapidly.
Ten years later, the cost of building such a shopping mall will be at least several times or even dozens of times higher than it is now. Therefore, it is more cost-effective to build now, even if it is empty, than to build again ten or twenty years from now. Besides, Xu Huasheng would not leave these places empty.
The opportunity is fleeting. In the future, with the development of the economy, it will be difficult for Shenzhen to have such a large shopping mall again. Therefore, in the next twenty to thirty years or even longer, Xingda Plaza will be the largest and most luxurious shopping mall in Shenzhen City, with almost no competitors.
As long as this attribute remains, then this place will be the most prosperous place in Shenzhen City in the future, and the place with the best business. It will also be the first choice for countless people in Shenzhen City to go shopping, relax and entertain themselves.
This is the future landmark shopping mall in Shenzhen City. Such a landmark can earn a huge amount of money every year. At the same time, Xingda Plaza and Xingda Supermarket are also Xu Huasheng's most important sales channels. It is crucial to the entire business layout.
After walking around the mall, Xu Huasheng and his party finally arrived at the employee home on the fifth floor.
The entire fifth floor is very warmly decorated. It is said to be a staff home, but it is actually a large living area. A one-stop shop for eating, drinking and having fun, including a staff restaurant, staff cinema, staff library, staff gym, staff rest area, staff entertainment circle, and children's entertainment area.
There is even an indoor swimming pool here, and there is also a staff studio hall and staff meeting room on the fifth floor. The entire fifth floor, 25 square meters, has been put aside for employees to use.
And here, it will be open to employees of the entire Star Plaza project in the future. Not only employees working in comprehensive shopping malls can use it, but also property management personnel in surrounding communities and various employees working in office buildings can come here.
At the same time, it is not limited to employees of Xingda Group, but employees working in the entire region. For example, a private store in a shopping mall has recruited some employees who do not belong to the Star Group but work in this shopping mall.
Then they can apply for an employee card and use everything here in the employee home. However, this employee does not just say that your store says he is your employee. Star Plaza will review it carefully, and the biggest basis for this review is social security.
In your store, you can apply for an employee card only if you have paid social security for your employees and become regular employees. If you do not pay social security, not only will you not be able to apply for an employee card, but if discovered by investigators from Star Group, you will be kicked out of the mall.
Here, Star Group’s rules are rules. If you don’t want to pay social security for your employees, then Xingda Plaza can stop renting to you and not doing your business.
This is not because Star Group is being pretentious, but because Star Group wants to improve the service quality of the entire shopping mall through this regulation. Employees' wages are higher, benefits are better, and employees feel more comfortable working here, so they will cherish this job more.
Only by cherishing your work can you serve customers with a better service attitude.
Of course, the rent charged by Xingda Group is not high, and many stores are self-operated stores, and many stores are owned by companies owned by Xu Huasheng. These companies have very high benefits.
"Get ready as soon as possible and find a suitable time to open the business. After this place has been open for a while, the surrounding properties will start to be rented and sold. Only then can the prices be sold at a better price..."
Xu Huasheng said with a smile.
Open the shopping mall first to let the people in Shenzhen know its existence. Then we will start selling nearby real estate, so that we can attract rich people from Shenzhen to come here to buy houses. After all, such a large shopping mall is nearby, there are schools, the environment is good, and the conditions of the community are good, which is very important for the wealthy people in Shenzhen It's very attractive to people.