bullyxtreme Chapter 291 Car naming: Audi’s path leaves Audi with nowhere to go
Chapter 291 Car naming: Audi’s path leaves Audi with nowhere to go
In the conference room, a group of people discussed.
Shanhai Automobile did not adopt the 4S store franchise model, but directly adopted the direct operation model. Although this model requires relatively large initial investment, it is very conducive to later management and can better build the brand.
Moreover, land prices across the country are relatively cheap now, and Xu Huasheng has more cash on hand, so he directly chose the direct operation model.
Shanhai Automobile will build one hundred directly-operated stores in the first batch, which is not small in this era. These directly-operated stores did not rent other people's houses, but directly bought a piece of land to build houses in major cities.
Each direct-operated store is very large in scale. It is better to say that it is a direct-operated store than a Shanhai Automobile City. Because there are several Shanhai Automobile brands, and there will be more in the future. Each brand will have a dedicated store.
In addition to showrooms, these stores also have repair and maintenance centers, car beauty service centers, customer rest centers, and huge garages at the back. Anyway, land prices are relatively cheap now, and local governments welcome people to buy land.
So this time Shanhai Automobile has circled a lot of land in the name of direct-operated stores. In the planning of direct-operated stores, not only car sales stores, after-sales service centers, parking lots, restaurants, and even employee dormitories are planned. , each store covers a relatively large area.
Although the location seems relatively remote now, with development, in less than ten years, the location of these stores will become very good.
Moreover, the land use of these stores is commercial land. Even if these stores are relocated in the future, this land will also belong to Shanhai Automobile. In the future, they can make a lot of money from selling land or investing in real estate.
"Everyone, let's discuss the naming of car models next. What do you think?"
After asking for information about the store, Xu Huasheng asked with a smile. The name of a car is very important to a car, and the name should not be chosen randomly. You cannot just pick whatever comes to mind.
It is best for the name to be simple and clear, with a clear grade, so that everyone can tell the grade of the car when they see the name.
The naming method of German luxury brands is very informative. Mercedes-Benz c, Mercedes-Benz e, Mercedes-Benz s are simple and clear. You can know the grade of the car just by looking at the car logo.
"Mr. Xu, I think the naming method of our cars should be directly aimed at internationalization. Our products are now the best products in the global market. We cannot give up on the international market. In this case, I think the way we choose the name It should be simple and clear, I suggest using letters plus numbers..."
Zhou Ye suggested directly, which made Xu Huasheng nod.
Indeed, if Shanhai Automobile wants to become international, it is best not to be so willful in choosing a name.
For example, Xu Huasheng named the White Tiger Land Patrol General White Tiger before, which seemed very casual. It may be fine in China, but what happens abroad after translation?
In the conference room, everyone had a heated discussion. After discussion, we came up with our final opinions.
Xu Huasheng directly copied the naming method of the Baihu brand from Audi. The sedan is the A series, the urban off-road vehicle is the Q series, the high-performance version is the S standard series, the sports car is the RS series, and the hardcore off-road vehicle is the T series. In the future, the four-wheel drive system that Audi is proud of will be developed, and it will look like a Chinese version of Audi.
This is called taking Audi's way, leaving Audi with nowhere to go!
The White Tiger General also directly changed its name to the White Tiger T90, which sounds like a Soviet tank.
As for the Xuanwu brand, there are K series sedans, X series urban off-road vehicles, M series MPV models, and J series hardcore off-road vehicles.
However, with the Xuanwu brand, the Luxun name is retained. In China, we still use names like Lu Xun and Ba Dao. When going abroad, they will directly use names such as j90 and j60. As for the name Lu Xun, Ba Dao, Xu Huasheng thinks it is still very domineering, and it will definitely be popular in China.
As for the names of other brands, there is no plan yet, because the Qinglong, Zhuque, and Kirin brands have not yet planned models.
The days are busy again, and Huasheng Group is also very busy.
Motorola and CEFC also reached a series of agreements through a series of negotiations. After reaching a series of agreements, Motorola directly placed a US$50 billion base station order with CEFC Group.
This order also brought huge profits to the CEFC Group. For a US$50 billion order, CEFC's profit was as high as US$30 billion.
As for Motorola, it makes even more money.
Motorola attracted a group of capital and became a new telecommunications company. The capital of this telecommunications company is composed of large American chaebols. They are preparing to use 2G communication technology to take advantage of the big cake of American mobile communications.
The mobile communications market is also a huge piece of cake, and Motorola itself cannot take too much of it. After all, he is in the hardware business. If he interferes too much in the mobile communications business, he will be targeted by the US antitrust agency.
So Motorola attracted a group of capital and then took a bite of its own shares. At the same time, it can also become the sole base station supplier of this operator. For the US$50 billion base station ordered by Motorola, it will at least make a lot of money when it is resold in the United States. There is no problem in making US$50 billion in profits.
The profits from this order made Motorola even more ambitious, and they were even more ambitious about the Iridium project they had secretly invested in. They were preparing to increase their investment in the Iridium project. In this big hole, Motorola jumped deeper and deeper.
Orders for base stations are being delivered continuously, and in the Middle East, Saudi Royal Communications Company's business is also expanding rapidly, including the United Arab Emirates, Oman, Qatar, Yemen, Egypt, Jordan, Syria...
The infrastructure in these countries is already under construction, and Qatar has become the second country in the world to launch 2G communications. The construction speed of the poor Chinese construction team of the Royal Company is very fast.
The sales of Huasheng mobile phones are also increasing in the Middle East. The first batch of 300 million mobile phones has been sold out. Now mobile phones have become a daily necessity for the Saudi people. Everyone always feels insecure when they go out without their mobile phones.
Such sales also made Huasheng Group a lot of money, and a large amount of cash flowed directly back to Huasheng Group.
This terrifying rate of making money is enough to make global companies jealous. Fortunately, Huasheng Group did not conduct large-scale publicity. Except for the press conference, other aspects were kept relatively low-key. Many media did not see Huasheng Group’s reports at all, and did not know about Huasheng Group. How much money did Sheng Group make?
At this time, being dull and wealthy is the way to go. It is not the time for Huasheng Group to be high-profile.
A big tree attracts the wind, and a gun can lead to success. Besides, Huasheng Group is not a listed company, and it does not need other gimmicks. Huasheng Group takes the route of technology being king, and there is no need to be too public at all. In addition, in this era, the channels for everyone to obtain information are limited, so the giant Huasheng Group is now well hidden and not high-profile.