Rebirth: I just wanted to study hard, but I became a scumbag

Chapter 374: Getting out of the circle

"Mr. Ma, please be patient."

"In order to fight against YY, we are stepping up the development of a new instant messaging tool."

"We named it Q Xin!"

Zhang Xiaolong introduced him confidently.

"Q letter will be a brand new communication tool."

"It only retains the functions necessary for communication tools and cuts out most of the redundant functions!"

“This software is positioned to be lightweight and concise!”

Pony is always upset.

As a programmer, he knew that this product would definitely occupy a certain market.

But the question he struggled with was whether he could beat YY.

In the Internet era, traffic is king.

If you cannot seize enough traffic market.

Qxin can only be a failed product.

"Test it now and then go online."

“Tell the publicity department to promote it at all costs!”

"I must download the Q letter to everyone's mobile phones!"

This request sounds incredible.

But with the blessing of Qian's ability, anything is possible.

In addition to the Q-letter advertisements that began to be placed on the Penguin.

All major video chat platforms have also placed a large number of Q-letter advertisements.

Even pirated software websites even forcibly bundle the installation package of Qxin.

At that time, advertising pop-ups in the lower right corner of the computer had not yet been explicitly banned.

Then an interesting scene appeared.

Many users' computers have four or five pop-up windows popping up at once.

And these pop-ups are all promotional advertisements for Q letter.

In that era, the "Playful Blue Moon" advertisement had not yet become popular.

Penguin's Q letter was successfully dubbed by netizens as "the Internet's dog-skin plaster".

However, although the reputation of Q letter is getting worse and worse.

But the number of downloads has actually increased.

Only half a month.

Qxin ranks No. 1 in the mobile phone software download rankings.

Behind such gratifying results are Penguin's hundreds of millions in publicity expenses.

Xiao Ma always made a desperate attempt to compete with Su Ze.

……

Zesheng Technology Company Headquarters.

"exaggerate!"

Zhou Wenming came to Su Ze's office with a document in hand.

"2.1 million were burned in half a month!"

"Mr. Pony is really rich!"

Su Ze took the file and found that it contained all the new users of Q letter in the past half month.

A total of 700 people.

In other words, the average customer acquisition cost for a new user is 30 yuan.

Even Su Ze couldn't help but sigh: "Has Xiao Ma gone crazy? This is not propaganda, it is just burning money!"

However, on the other hand, he also began to feel faintly worried.

Penguin’s propaganda at all costs is to quickly seize the market.

Once users gradually form usage habits, Qxin will immediately form a monopoly.

When the time comes, it will be difficult for Su Ze to get a piece of the pie.

"We have to think of a way."

Su Ze touched his chin and thought for a moment.

“How is the user experience after WeChat is launched?”

A trace of pride appeared on Zhou Wenming's face.

He waved his hand and said: "It's very good. Although there are some minor bugs after it went online, the market feedback is generally pretty good."

"Mr. Su, I guarantee that WeChat will replace Penguin and YY and become a new generation of instant messaging tools!"

Su Ze thought for a moment.

He is very confident in the functions of WeChat.

After all, it has been fully tested by the market in its previous life, and there is absolutely no problem with its quality.

Su Ze's worry was still about the issue of Xuanfa.

Penguin's strength is too strong, and it even seems to be breaking the boat.

But if it is better to burn money than Xiaoma now, they are already at a disadvantage.

"Is there any way to promote WeChat without burning money?" Su Ze asked.

Zhou Wenming scratched his head with a bitter expression.

In his opinion, this is almost impossible.

The power of habit is terrible.

Without spending money on promotion, it is almost impossible to get users to voluntarily switch to this niche chat tool.

The Q letter is the best lesson learned.

So even though the quality of WeChat is very good.

But if you really want to fight against Q letter, commercial promotion is essential.

But at this moment, Su Ze suddenly remembered a term he often heard in his previous life.

"Get out of the circle."

He realized that in fact, promotion is not just a brainless way of advertising.

If WeChat can be made popular, it will become a hot topic on social platforms.

You can get twice the result with half the effort.

But the question is, how can we get WeChat out of the circle?

at this time.

Liu Ruyan knocked on the door and walked in.

"Xiaomi's CEO Lei is here."

"He asked if you had time and wanted to ask you a favor."

Su Ze's eyes lit up.

If you are really sleepy, someone will hand you a pillow.

"Please come over."

Zhou Wenming said goodbye and left, and then Liu Ruyan walked in with a kind-faced man.

Rebus.

CEO and founder of Xiaomi.

He smiled and shook hands with Su Ze, and then went straight to the topic.

"Come here this time. I want to invite you to attend the launch of the first Xiaomi mobile phone."

"After all, you are also one of the founders and the major shareholder!"

Su Ze smiled.

He was originally thinking that Rebus was busy testing mobile phones.

Why did you suddenly have time to come to him and say you want to help?

After working on it for a long time, it turned out that I wanted to take the opportunity to ride on his popularity.

All in all, the countdown to the launch of Xiaomi mobile phones has also entered.

Now Su Ze is in the limelight in the country.

With his popularity, Xiaomi’s press conference will definitely be extremely popular.

It was with this in mind that Rebus specially invited him to attend.

"it is good."

Su Ze readily agreed: "I'll help you with this."

"However, you have to go through the content and process of the press conference for me first."

"Especially the demonstration session on WeChat, you must do it according to my wishes."

Seeing that he agreed, Rebus naturally smiled from ear to ear.

He immediately promised: "As long as you can come and support me, I will listen to you no matter how you want to change the demonstration session!"

"Okay, then it's settled!"

Su Ze was also very happy.

With this gimmick of Xiaomi mobile phones, WeChat’s chances of breaking out of the industry will be even greater.

a week later.

Beijing, 798 Art Center.

The huge venue was packed with people.

In addition to Su Ze's Zesheng Technology and its affiliated companies.

Many Internet companies also attended the conference.

In addition, there were dozens of media reporters.

Provide live coverage for the entire press conference.

Backstage of the conference.

The slightly green Rebus stood in front of the mirror in the dressing room and practiced his speech repeatedly.

After struggling in the workplace for so many years, he is actually not nervous.

Practice again and again, just to ensure that you don't make mistakes when you go on stage.

"Ding!"

The Xiaomi phone in my pocket rang.

He opened it and found a new WeChat message.

"Mr. Lei, Mr. Su is here."