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298
Chapter 298 Preparation for opening, flourishing craftsmanship!
The store decoration is really good, but I always feel like something is missing.
This feeling comes from the Qing Dynasty Museum. He has always purchased items from other dynasties.
As the last venue, the Qing Dynasty Pavilion is also the place to check out.
It was specially decorated to look like a pawn shop, but the exit is not for pawns, but for checkout.
"Daddy, our new store will open soon. Have you thought of a name?" Yang Jianlong asked excitedly.
As long as you think of a name, ask Zheng Xueming to inscribe it, and you're good to go.
"As for the name of the store, I actually already have an idea." Lin Ran remembered a famous business name, "Shengshi Craftsmanship."
Antiques in prosperous times, gold in troubled times!
"Godfather, this is a good name. Ordinary people can understand it and it's easy to remember!" Yang Jianlong gave a thumbs up.
What he said was not a compliment. Unlike a business name, the most important thing when opening a store is for ordinary people to remember the store name. A name that is eloquent and difficult to pronounce is good for attracting literati, but it is not interesting for ordinary people.
What they want to open up is a new market, so the name Shengshi Craftsmanship is enough.
"I will tell my father-in-law when I get home and ask him to write the inscription." Yang Jianlong said excitedly.
After sending Lin Ran home, he searched for his collection at home for a while.
There are a total of five cultural relics from the Qing Dynasty, and they are all valuable luxury goods. It is too dangerous to place them in the store.
He was not afraid of thieves, but was afraid of being sold by the clerk as ordinary handicrafts.
The image of the store appeared in his mind. It was magnificent and divided into two floors. It was almost decorated. He only needed to add some Qing Dynasty decorations and it would be done.
The next day, Lin Ran came to Panjiayuan.
His purpose this time was to buy a few calligraphy and paintings from the Qing Dynasty. It didn't matter even if they were imitations, as long as they were Qing Dynasty calligraphy and paintings.
Compared with Yanziwu Hutong, most of the products here are fakes, but the prices are also cheaper.
With only 200 yuan, I bought ten pairs of calligraphy and paintings from the late Qing Dynasty, which were perfect for hanging in the store for decoration.
The decoration work of the store is coming to an end, but too much glue has been used, resulting in a strong decoration smell in the store.
Lin Ran asked the decoration workers to open the store door and take a good breather.
When he was preparing to open the business, he remembered that he only knew Feng Shui and did not understand the auspicious days of the zodiac.
By chance, Zheng Xueming came to the store today, took down the plaque, and was writing on it.
He quickly wrote the words "Shengshi Craftsmanship" and showed it to Lin Ran proudly.
"Didn't you embarrass Brother Lin?" Zheng Xueming asked.
"It's an honor for me to get Brother Zheng's inscription. How can I dislike it?" Lin Ran's happy expression was clearly visible.
Zheng Xueming's characters are just like his person, square and straight, but also eclectic!
"That's good." Zheng Xueming clasped her fists and smiled, "Is there anyone else who needs my help in the store?"
Zheng Xueming visited the store today and was very interested in the decoration of the store. This is also Yang Jianlong's store, and he wanted to help as much as possible.
Lin Ran thought for a while, clasped his fists and said, "Brother Zheng, Lin Ran does have something to ask for."
"But it doesn't matter." Zheng Xueming said politely.
"The store will open this month, but I like to choose an auspicious day, but I don't know how to choose a day. I wonder if Brother Zheng can introduce talents in this field." Lin Ran said.
We are not in the Internet age, and we don’t know how to read the auspicious days of the zodiac. We can’t calculate them just by relying on a few books.
Zheng Xueming smiled and said: "Just leave this matter to me!"
He agreed wholeheartedly and was ready to help Lin Ran find the nearest auspicious day.
After Zheng Xueming left, Lin Ran began to write the invitations himself.
Fang Dahai, Zheng Xueming, Chen Cheng, Jiang Hua, and Liu Jingfeng are among them.
In fact, he also thought about inviting friends from the National Palace Museum to help him stand up, but that would be too arrogant.
Businessmen like them may not be present when the ribbon is actually cut.
After all, their business is very busy.
What they really need to help is to send a few flower baskets when the store opens to show that their store has received attention and support from the industry.
When you think about the fact that their store was supported by the two largest antique stores, Tianlexing and Liulicang, it is not difficult to imagine the popularity behind him.
There are also nationally renowned jewelry tycoons and the big boss behind Yanziwu Hutong.
It's truly an all-star cast.
Lin Ran didn't expect that his network of contacts would be so vast.
This is without using the human touch and sophistication of the National Palace Museum.
Now that their shop has been decorated to look like a city gate, the opening ceremony must be decent. At least the ribbon-cutting ceremony must have the momentum of the Five Dynasties.
The atmosphere team asked Yang Jianlong to find someone to arrange it. Although the current program is very simple, it is basically a special program to find yangko teams from various villages and perform a song in front of the store to represent the opening.
As for flyers and advertising, Lin Ran has no plans in this regard for the time being.
Television has not yet become popular, and radio is a hobby for most people.
However, the effectiveness of radio advertising is not good. Currently, qigong masters brag about themselves on the radio.
As for newspaper advertisements, there is no need to think about them. Not many people can read.
When the flyers are sent out, I'm afraid not many people know what they say.
Therefore, the store's marketing basically consists of opening programs and word-of-mouth from neighbors.
After the invitation was written, all that was needed was to write down the specific date. Once Zheng Xueming received his answer, he could start posting hero posts widely.
All the valuable things in the store were taken to the office, and green plants were placed there, and the windows and doors were opened wide to diffuse the smell of the store.
Although the invitations had not been sent out yet, Lin Ran still greeted everyone in advance.
Fang Dahai's performance was the most exaggerated. He thought Lin Ran was going to steal his business. After learning that what he was selling was a counterfeit product, he couldn't help but curiously asked: "Brother Lin, can you sell this fake product?"
"We are not selling fake goods." Lin Ran was dumbfounded by him. "We are selling handicrafts and high imitation products."
He explained his business ideas, and Fang Dahai slapped his thigh: "Brother Lin is indeed a talent. He can think of such methods. I will definitely go and take a good look at it on the day the store opens."
In Fang Dahai's shop, you can often see people who are arty and know nothing, so he knows better that once the handicraft shop is opened, there will be a huge flow of customers.
It's just that ordinary people can't find sources of high-imitation handicrafts, which shows Lin Ran's level.
Others have more or less said that they will definitely be there in person on the opening day. Of course, even if they don't come, their flower baskets and blessings will be sent.
At least on the surface, craft stores are still favored by industry leaders. They are all looking forward to the emergence of such stores, and they are even more looking forward to seeing the prospects of craft stores!