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Chapter 2 What is the difference between antiques and antiques?
In the teahouse.
Lin Ran and the four of them gathered together again and began to discuss plans for the boutique.
After Wei Chengbin and his wife received the money, they sent most of it back home, and they also changed into a set of clothes.
However, although the clothes were much cleaner, they still looked old.
Out of curiosity, he asked: "Wei Chengbin, where did you buy these clothes? Have you been cheated?"
"No, we bought second-hand clothes from street stalls." Li Yuanhao explained, "We rough people don't care about these, as long as they can be worn."
The previous clothes had been pickled and smelled due to being in the workshop for a long time.
No matter how they cleaned it, it still smelled like sweat and barbecue. They had specially changed into new clothes for today's party.
"If you want to buy clothes, come to me." Yang Jianlong said, they have actually made a lot of money, why are they still living so simply.
Lin Ran knew very well that people like them, who grew up in rural areas, had experienced the era of hunger and lived a casual life.
"No need, this dress is quite comfortable." Wei Chengbin declined Yang Jianlong's kindness, and then asked, "I wonder if Mr. Lin has a new plan when he called us together today?"
"Remember the handicraft store I mentioned to you last time? I have an idea now." Lin Ran described what he had thought yesterday.
"First of all, Wei Chengbin, you make some imitations of Tang Sancai. Of course, these are very different from the imitations we are going to auction. You must deliberately expose the flaws." Lin Ran explained.
"Why?" Wei Chengbin was puzzled.
"If you make it too perfect, a large number of imitations from the factory will be bought by people with ulterior motives as high imitations and flow into the market, which will cause chaos in the folk art market." Lin Ran explained.
In the current social context, there are many people who are greedy for profit.
"Yes, I will try my best." Wei Chengbin nodded. This request was a bit strange to him, but it was quite difficult to ask him to do it flawlessly. It was too easy to ask him to reveal his flaws.
"Of course, don't make some very low-level flaws. I will discuss the specific content with you." Lin Ran knew what he was thinking, but even if it was a high imitation, he couldn't act arbitrarily.
You can tell it's a fake at a glance, which actually lowers the quality of the imitation product.
"I will." Wei Chengbin agreed. With Lin Ran at his side to guide him, he would not be afraid of making mistakes.
"What about me?" Li Yuanhao asked.
"There is currently no mass production method for traditional Chinese painting on the market, so you can only take the high-quality route and produce two paintings every week. Do you think it's okay?" Lin Ran asked.
"Of course, I thought nothing happened to me." Li Yuanhao breathed a sigh of relief.
If he is asked to sell fake goods, he may feel pressured and not want to make the money.
But if you just sell handicrafts and make a living on your own, why not?
"Yes." Lin Ran nodded and began to emphasize: "We have to understand one thing. What we want to do is a cultural and antique store, not an antique store."
"What's the difference?" Yang Jianlong was a little confused for a while.
"Of course. Wenwan is like the gold necklace around your neck. You wore nine-eyed dzi beads before. Do you still remember it?"
When Lin Ran mentioned this matter, Yang Jianlong was a little embarrassed: "Godfather, didn't you know the goods at that time?"
"It sounds like you know the goods now." Lin Ran joked.
Yang Jianlong lowered his head and smiled honestly.
"Actually, the Wenwan is the same as the Nine-Eyed Dzi Bead you wore before. However, we will clearly tell customers that this is not an authentic work from history, but an item that we restored using artificial means." Lin Ran thought of a more appropriate one. the concept of.
"And our target customers are the upper class." Lin Ran looked at Yang Jianlong and asked, "Jianlong, are there any collectors among your friends?"
"Of course." Yang Jianlong said proudly, "My circle of friends are all elegant people."
"Haha, have any of your friends ever been exposed for buying fakes?" Lin Ran then asked.
"That's inevitable." Yang Jianlong said.
"Our target is customers like your friend." Lin Ran began to explain, "As people become richer and richer, their spiritual needs are also increasing. The heating up of the antique market is the best explanation."
"However, the number of antiques is limited after all, and most of them belong to the state and are not suitable for circulation on the market."
"People have needs in this area, what should they do?" Lin Ran gave up.
The three began to think, but racked their brains and could not come up with a solution.
"Are we selling them fake products?" Wei Chengbin asked.
"Do we call this a fake?" Lin Ran said with a smile, "If we sell something at the price of the genuine article and tell him that it is the genuine article, then it is called a fake."
"And our method is called imitation. The price is about one-tenth of the genuine product, and when selling it, we will clearly tell him that it is an imitation."
Wei Chengbin asked with some confusion: "But why do they buy imitations?"
Yang Jianlong was the first to say: "You don't understand this. Some people like to be arty. In fact, they know nothing about antiques. However, many people in the upper circles of the capital like this, so they just follow suit."
"That's right." Lin Ran added, "Most people really don't understand antiques at all, or even know they can't afford them, because genuine antiques are usually sold at auctions, and most wealthy people bid."
"And picking up leaks in places like Panjiayuan is not something ordinary wealthy people can do well."
Lin Ran smiled and said, "Rather than buying a fake at a high price and embarrassing yourself, it's better to buy a perfect imitation at the right price."
"We can also issue them a certificate to prove that it is our imitation. If someone else sees through it, they can say that we sold it to them, which is a perfect shirk of responsibility."
Lin Ran also had a deep understanding of human nature.
Especially for people who want to save face, their psychology is that they must have a good appearance, and they must have a way to get down after being exposed.
Their target customers are exactly this group.
Although Yang Jianlong has little knowledge in antiques, he has a flexible mind in business and thinks it is profitable.
He took the initiative and said: "This is a good idea! I can provide you with a store! Can you let me participate?"
Lin Ran originally wanted to recruit Yang Jianlong to join the team, but since he took the initiative, he naturally would not refuse.
Moreover, Yang Jianlong seemed to be more flexible than he thought.
Wei Chengbin and Li Yuanhao looked at each other. Although they didn't quite understand the business logic, they trusted Lin Ran.
They said in unison: "Follow Mr. Lin, we brothers will feel at ease!"