Chapter 2006: Looking for cooperative factories
Chapter 2006: Looking for cooperative factories
Of course, it was impossible for Lin Ran to pay for home appliances.
Back home, Lin Wanjun was angry with Lin Ran for two days.
Lin Ran was also happy and free.
Time passed day by day. During this time, Lin Ran learned about Lu Yingjie's physical condition through the doctor.
Now he has recovered a lot of energy and energy, but he still doesn't do strenuous exercise, especially his heart rate is a bit unstable.
In addition to his previous illnesses, he actually had a lot of problems throughout his life.
Lin Ran doesn't mention Ma Zhen to him now because he is worried that he will be emotional and affect Kang.
This period of time was also very difficult for Lin Ran.
Lin Ran was actually not very interested in opening an electrical appliance store, he just wanted to support his sister's career.
Now there are new problems before us.
furnish.
At this stage, the decoration styles of electrical appliance stores are actually very similar.
It's just like an ordinary grocery store, except that the shelves are filled with electrical appliances, so there aren't many tricks to play with.
Lin Ran designed a glass showcase facing the roadside.
You can place a TV behind the display window to attract customers at the door.
In this era, TV penetration has just risen, and not many people have it yet.
Most people like to watch outdoor movies and watch free TV programs in front of electronics stores.
The most popular TV program at this stage is called "TV Storytelling".
Father Lin and Mother Lin also like to watch the man named Feng Du vividly explain the stories of the four classics on TV.
It's been a long time since I've seen this show.
When Lin Ran saw this anchor, he had mixed feelings in his heart.
He looks so young now.
In another 20 years, he will be old.
Close your eyes and listen to the storytelling.
Lin Ran thought of something.
Now the TV market in Beijing has begun to take shape.
You can consider advertising on Beijing TV stations.
Of course, not crafts.
For crafts, it still takes a certain amount of time to cultivate the market and improve people's aesthetics.
But electronic equipment is different, the effect is immediate.
The purpose of an electronic device can be understood at a glance.
When people in need see an advertisement on TV, they will immediately place an order based on their own financial strength.
The grade of product selection is very important.
As for the store decoration, after all considerations, it was left to Baimao.
Now it’s time to prepare the goods.
Both aspects of work must be stepped up.
Lin Ran went directly to Baimao and told him the layout of the electrical appliance store in his mind.
Bai Mao was very happy when he heard that he was alive again.
He even saw that Lin Ran had drawn his thoughts on paper.
This is Lin Ran's image of a popular electrical appliance mall based on his memory.
In addition to selling normal electrical appliances, there is also a living area where daily gadgets such as power strips and hot water kettles are sold.
This made Lin Wanjun a little confused.
"Xiaoran, why do we still sell hot water bottles? Isn't this thing from a department store?"
There are people selling them everywhere, including in electrical appliance stores, so there seems to be no advantage.
Lin Ran smiled and said: "Actually, selling this thing has two purposes."
On the one hand, the prices of items in electrical appliance stores are relatively high, and the consumer group is actually relatively small.
Displaying some gadgets can attract some non-target customers to enter the store for consumption.
There is a herd effect in the crowd. As long as there are more people in the store, more customers will flow in.
On the other hand, Lin Ran wanted to take the opportunity to promote products that are popular quickly.
This type of product can be used in promotional activities with hot water kettles, and you can enjoy various discounts when combined with sales.
But Lin Ran did not discuss these details with Lin Wanjun.
"Sister, think about the titles of your company and products."
Lin Ran hopes that Lin Wanjun can not only open a good store, but also spread the brand all over the country.
Lin Wanjun, who was still sulking two days ago, was also excited when she heard Lin Ran's plan.
"Okay, leave it to me!"
In order to find the source of goods, Lin Ran and Guan Yun drove to Wolf City in the north.
Wolf City is a very unique city.
The industry is developed and electronic equipment in this city is sold very cheaply.
But the food is very expensive.
This situation arises entirely because of the goals set by its planners five years ago.
At that time, he concluded that the electronics industry would be booming, so he studied it.
As a result, production capacity has increased, but the national economy is not doing well.
Most of their companies have experienced unsalable goods, and the problem is actually quite serious.
Because people at home cannot afford it, but people abroad don’t like their goods.
At this stage, China’s foundry industry has not yet passed.Test, after all, it has not joined the WTO.
Most factories are in trouble, especially some state-owned enterprises.
Such companies are usually large in scale, bloated in structure, and inefficient.
Although the added value of the technology industry is very high, the cost of food and accommodation is too high, and the local economic level is not very good.
Lin Ran only came here from a short video a long time later. At that time, this place had become a city with a population loss, and he learned about the glorious past of this city.
It can only be said that one decision can affect people's entire lives.
developed with the improvement of people's living standards.
In fact, Wolf City could have developed its agricultural economy by stabilizing it first and then developing high technology step by step.
There was a problem with planning, and a good move turned into a mess.
Lin Ran had no idea of opening a handicraft store here, so he didn't pay attention to this city before.
But now he plans to come here to find an electrical appliance factory.
I spent two days on the road and learned about a local factory from the supply and marketing cooperative, so I went to negotiate cooperation.
The boss is a man named Zheng Heng, and their factory produces electronic equipment.
There was no news from the negotiations in the first two days. On the third day, Xu Yucai contacted him.
"Boss Lin, I hope you can come over."
It turned out that their company was involved in a triangular debt, and now Lin Ran needed to pay a deposit to help them pay off the interest first.
"Triangular debt?"
Originally, this matter was a company secret and should not be discussed with outsiders.
However, I heard that Lin Ran had plans to invest.
Lin Ran didn't just want a supply yard. He knew very well that if he wanted to have long-term development, he must have a stable supply chain.
Only then did I realize that their company was in financial trouble.
In the afternoon of that day, Caikun's financial personnel came to the factory to negotiate the acquisition details.
Lin Ran was fully prepared and put on a suit.
He is actually just an outsider, but today he was invited as a guest and sat at the acquisition negotiation meeting.
Involved in a contract dispute, Caikun Finance is one of the parties.
Everyone has a very high professional quality, wearing all suits and ties on their chests.
In this era, he was synonymous with high-end personnel, but in Lin Ran's eyes, he felt like an insurance company employee.
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