bullyxtreme Chapter 416 Quietly Stunning Everyone
Chapter 416 Quietly Stunning Everyone
Both "Bad Genius" and "The Mummy" actually premiered nationwide on June 9th, but in addition to the premiere, there were other online releases.
For example, "The Mummy" was broadcast at midnight on the day the college entrance examination ended, as usual.
"Bad Genius" took a different approach, with large-scale advance screenings. However, instead of previews lasting several days, it was only screened a few hours in advance, targeting prospective college students who had just finished the college entrance examination.
Three years of pressure have just ended, and the stressful scores are yet to come.
Countless students who have been suppressed for a long time need to release their emotions, which will instantly bring about a small climax in movie-watching. Although it cannot be compared with the regular summer vacation and Spring Festival periods in terms of scale, it is the peak of movie-watching second only to the National Day period.
So starting at 35 p.m. on June , preview screenings began in cinemas across the country, instantly squeezing out Wonder Woman's % share of the screening schedule.
Seeing the influx of students, the managers of the cinema had the illusion that the summer vacation had arrived early.
Chen Jinnian and Wang Yidi did not participate in the roadshow, but hid their identities and went to a cinema near Shuxiang Yayuan.
After getting the ticket from the waiting room, I waited ten minutes until the show started before entering.
"The attendance is pretty good." He said while standing at the entrance to the theater.
Chen Jinnian roughly counted and found that excluding the worst seats in the front row, the rest were almost full, with an attendance rate of about 90%.
"Maybe it's because there are so many schools nearby." He said casually, without being blindly optimistic.
"Why don't we go somewhere else?" Wang Yidi said, grabbing Chen Jin's clothes. She was very nervous now. Unlike the previous movie, the box office pressure of this movie was completely on her.
She didn't even dare to think about how much damage would be caused if her performance on screen was not accepted.
"No need. The real-time data will be out soon." Chen Jinnian put his arm around Wang Yidi's shoulders. "Don't worry. I'm confident we can make 1.2 to million RMB at the box office. I've calculated that our film will break even with million RMB. Profitability is absolutely guaranteed."
"Let's go, we haven't been shopping for a long time, let's go see if there's anything you like."
Wang Yidi shook his head. "I'm not in the mood right now. I won't feel at ease until the data comes out."
"I'll take care of everything, you don't need to worry. After shopping, we still have to go see Xuanyue, otherwise my mom will nag me again."
Wang Yidi smiled when he heard that. "Who told you not to go home? Auntie even called me."
The two left quietly without alerting anyone.
However, the performance of "Bad Genius" quietly surprised everyone. After only five hours of release, the box office exceeded 30 million, crushing "Wonder Woman" which had been released for six days, and won the daily box office championship, which was 10 million higher than the latter.
Everyone in the industry knows that DC's movies are weak and it is difficult for them to have the same sustained box office influence as the Marvel Cinematic Universe, but it is still surprising that a blockbuster with a production cost of 1 billion yuan was defeated by a feature film that was released for a few hours.
So the next day, major cinemas made emergency adjustments again, cutting the screening share of "Wonder Woman" and "Pirates of the Caribbean 5", which had been released for half a month, to less than 9%, leaving 80% of the share for "Bad Genius" and "The Mummy" to compete.
There was even a funny incident where the eldest and second oldest brothers fought and killed the third oldest brother.
Because on the 9th, another youth film was scheduled to premiere, and the director had the same idea as Han Yifei, both targeting high school seniors and wanting to reap the box office.
As a result, the youth film flopped silently, with a box office of several million on the first day, which made its already poor screening share even worse.
Friday is almost over and the box office for the opening day is out.
"The Mummy" accounted for 43.2% of the screenings and had an attendance rate of 21.4%;
Bad Genius accounted for 41.7% of the screenings and had an attendance rate of 36.8%;
Despite being at a disadvantage in terms of screening times and box office revenue, Chen Jinnian's 2D film counterattacked 3D film, winning the second consecutive daily box office championship, exceeding million yuan in box office revenue, and becoming the only film to exceed million yuan at the box office on that day.
More importantly, one day after its release, "Bad Genius" received rave reviews, while the pretense of "The Mummy" was exposed.
Before the release, all kinds of marketing announcements were flying around. After all, "The Mummy" had two major selling points: Tom Cruise and the Dark Universe. Everyone thought that Universal was going to do something big and officially challenge DC and Marvel, but Universal ended up doing something big.
The coffin of the Dark Universe was nailed directly and No. 24 concrete was poured on it. This movie has no hope of making a profit, which has made Wan Da, who has bet heavily on it, feel a little frustrated.
However, "Bad Genius" uses a completely different youth film routine to show another new possibility, telling the audience that the story of high school students is not just about love, abortion and rebellion, and that the phrase "youth is priceless" cannot be used as a fig leaf to cover up sin.
On the second day of its official release, which happened to be a holiday, "Bad Genius" accounted for over 50% of the screenings, with a daily box office exceeding 1.5 million yuan, retaining the daily box office championship, and its cumulative box office exceeded million yuan.
No one doubts that Chen Jinnian can break his personal box office record, and no one doubts that Chen Jinnian can break Zhao Junqi's youth film box office record.
The only controversial point is whether "Bad Genius" can be considered a youth film. Some people think it is. If student exams are not considered youth, then what is considered youth? But some people think it is not. There are not even kissing scenes or romance, so how can it be considered a youth film?
Each side insisted on its own opinion and neither could convince the other.
The online disputes and publicity continue to stimulate the enthusiasm of passers-by to watch the movie.
There is an obvious herd effect in movie-watching behavior. When the market is hot, it will drive people who do not go to the cinema to go to the cinema. When the market is cold, even if you want to go to the cinema, if you ask your friends and they find out that none of them are going, you will give up the idea of going to the cinema.
This is also the reason why China Film Group has long supported large-scale commercial films with large casts and long production cycles, hoping to use such films to stimulate industry growth, which coincides with the film thinking of the former Soviet Union.
However, Chen Jinnian believes that there is no causal relationship between huge investment and whether a film is qualified as a commercial film. "Bad Genius" is not a big production, but with its more affordable 2D movie ticket prices and ticket subsidies that the ticket booking platform spends money to attract people, it continues to attract passers-by to the cinema.
The special price tickets of 15.9 and the affordable price tickets of 19.9 are not much more expensive than a cup of milk tea. Moreover, you don’t need to go to an expensive giant screen theater to enjoy a good viewing experience for 2D movies.
So on Sunday, the daily box office steadily exceeded 1.5 million yuan, and the box office exceeded 30 million yuan for three consecutive days. The attendance rate exceeded % for three consecutive days, and the box office was the daily champion for four consecutive days.
By next Monday, due to the impact of going to work, the film's box office was cut in half, crushing the Hollywood movies in theaters, and with a 58% share of the screenings, it made it difficult for other movies to breathe.
After five days of release, the total box office exceeded 500 million yuan, and it topped the daily box office for five consecutive days. This amazing result was not expected by anyone else, not even Chen Jinnian himself.